Today, Johnnie Walker, the world’s most popular Scotch Whisky brand, enters Web3 via a strategic partnership with Gary Vaynerchuk’s NFT project, VeeFriends. The collaboration between Johnnie Walker and VeeFriends was developed in collaboration with VaynerNFT and is one of many initiatives undertaken by Johnnie Walker’s parent company, DIAGEO, to promote forward-thinking values of progress and innovation. DIAGEO will continue to expand the ways in which people can enjoy rare spirits offerings and experiences wherever they are in the world through Web3 initiatives.
