The Weekend announces Crypto powered World Tour


    The Weeknd said that Binance will be a sponsor for the legendary musician’s After Hours Til Dawn World Tour, which starts in the US and Canada in July. Binance says that this will be the first concert tour around the world to use Web3 technologies to improve the fan experience.

    Decrypt says that Binance will work with HXOUSE, a community incubator based in Toronto, to make an NFT collection and co-branded merchandise for the tour. People who go to the concert will also get a virtual ticket stub that they can use to get commemorative NFTs.


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