Sadderday is a lifestyle brand that was started by a minority group in 2013. It has just opened its first store and announced a set of NFT collectibles. Since 2009, the Brooklyn-based company Sadderday has sold its clothes online, slowly building a group of loyal customers and brand advocates. Brandon Jenkins came up with the idea for Sadderday.
Sadderday’s most popular design to date, Sad as Duck, was the inspiration for its NFT collection of duck characters that are generated on the fly. This collection was announced in April. The NFTs will have a mint price of 0.03 Ethereum and give holders access to special discounts, real-world events, and online opportunities with the brand.