This Friday, July 29, Rémy Martin starts a global campaign called Usher x Rémy Martin 1738: A Taste of Passion through BlockBar. This is Rémy Martin’s first-ever NFT.
The limited edition bottles were made by A.I. integrated technology based on Usher’s “melodic description” of how Rémy Martin 1738 Accord Royal tastes: “a smooth Cognac with notes of toasted bread, vanilla, and brioche,” the brand says. Even though 50 bottles were made, only 25 of them will be available to buy as NFTs through BlockBar for $500 each.