Puma jumps into the Metaverse.

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    With Nike’s creative partnership with RTFKT and adidas’s launch with Prada, the space is growing quickly, and now it’s PUMA’s turn. The German sportswear brand just announced its first metaverse website experience, called Black Station. 

    As part of its “FUTROGRADE” show, the digital project was shown off during New York Fashion Week. It includes exclusive NFTs that can be exchanged for limited-edition physical sneakers.

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