Paco Rabanne launches the NFT collection to preserve the brand’s heritage.

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    Paco Rabanne launched the NFT collection of historical models of renowned futuristic garments in partnership with Selfridges. Profits from virtual sales, according to new brand general manager Nadia Dhouib, will be used to finance the preservation of the brand’s physical archive. According to the press release, Paco Rabanne is “selling the future to buy back the past.”

    A metal suit with a miniskirt from the fall-winter 1990 collection, a short dress with suction cups from the spring-summer 1997 collection, and famous models like a chain mail dress or a golden-colored dress with studs are among the 12 ensembles included in the collection.

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