NFTs are forcing brands to defend themselves against alleged infringements in the metaverse.

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    Hermès apparently sent a cease-and-desist letter to the MetaBirkins owner and likely filed a takedown notice with OpenSea to have the NFTs deleted from the platform in the last few weeks. Darden Restaurants, the owner of Olive Garden, filed an IP Takedown Request with OpenSea to have NFTs connected to photos of the restaurant chain’s 880 physical locations removed, claiming that this violates its trademarks and OpenSea’s policies that prevent infringement. Still, on copyright grounds, OpenSea recently banned $2.2 million in PHAYC and Phunky Ape Yacht Club NFTs — both of which include mirrored images of unrelated Bored Ape Yacht Club NFTs.

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