Nestlé introduces its very first NFTs for Charity.


    Nestlé’s first NFTs (Non-Fungible Tokens) have been released on to commemorate the Middle East and North Africa launch of the TRIX® Breakfast Cereal brand (MENA). From March 18 through May 13, the TRIX® Globe will be auctioned off in a unique limited series of just two NFTs, with 100% of the earnings going to charity. Place your bids at “In keeping with our promise to help people live better lives,” Emilien Mesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa, said, “we are proud to launch the region’s first blockchain-based initiative aimed at a humanitarian cause, with the entire proceeds of the TRIX NFTs auction going to the Emirates Red Crescent.”


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