A digital 19-year-old named Miquela (@lilmiquela) has teamed up with @pacsun to produce social media content for the company’s Christmas promotions.
Lil’ Miquela, who has 3 million fans, has collaborated with brands including Calvin Klein, Prada, and Dior.
Are online influencers the upcoming big thing? Brands want them because they avoid the hassles of working with an actual human influencer, and you can increase the amount of brand collaborations the persona may accept as their creator.
What do you think about the news?