Louis Vuitton releases new NFTs as fashion brands continue experiments in gaming

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    With the introduction of PFP-inspired NFT prizes in its stand-alone mobile app game Louis: The Game, luxury fashion company Louis Vuitton is going forward with its experiments with non-fungible tokens (NFTs).

    In August of 2021, the game was initially released. Players enter a world where they may dress up their Vivienne, a brand-inspired avatar, and collect postcards that educate them about the brand’s 200-year history. According to Vogue Business, which broke the story first, the business has introduced new objectives and NFT incentives to the app.

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