Hello Kitty plans to join Metaverse and create nfts.

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    The iconic brand, Hello Kitty, owned by Sanrio, is all set to make its NFT debut! In partnership with RECUR, an NFT company focusing on digital collectibles, the global lifestyle brand will drop the NFTs early this year. The executive said it was “highly likely” that the company would explore partnerships with Sony, Nintendo, and other Japanese entertainment companies to build a cycle of licenses across content categories such as shows and games.

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