Haloo (previously Heirlume), a Toronto-based business, has secured $2.9 million CAD ($2.3 million USD) in primary stage investment led by The W Fund and The51.
Haloo, founded by Julie MacDonell (CEO) and Sarah Ruest (CTO) in 2020, employs artificial intelligence (AI) to provide consumers quick trademark searches, fail-safe trademark filings, and automated brand enforcement.
