The French fashion house Dior staged its first-ever metaverse exhibition in China, “On the Road,” in collaboration with Meta Media Holdings, the parent company of the fashion magazine iWeekly. The maison debuted its Fall 2022 menswear collection with an interactive experience in the “Meta Ziwu” virtual realm built by Ma Yansong, a well-known Chinese architect and founder of MAD Architects. It’s hosted on the Baidu metaverse social app XiRang.
