BYREDO TEASES ENTRY INTO THE METAVERSE WITH RTFKT

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    Ben Gorham’s fragrance and makeup business, Byredo, and RTFKT, the Nike-owned digital fashion startup, have collaborated on a beauty-meets-Web3 launch.

    According to Vogue Business, the next release, made in partnership with M/M, includes wearable “auras” that are tailored “digital and physical fragrances.”
    These perfumes, which are made up of 26 distinct compounds, are packaged in bottles with near-field communication (NFC) tags that connect to NFTs. Each personalized scent will be released in limited quantities as a digital collector.

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