Bulgari launches its first metaverse experience and digital collection.

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    With Zepeto, the biggest metaverse platform in Asia, the Italian luxury brand is opening its first virtual experience. The two have set up special quests that users can do to dress their avatars in the label’s luxury heritage clothes.

    Some of the clothes for sale are from the label’s resort collection for 2022, which was inspired by the summer sky. Online visitors can do quests and challenges to get access to the resort collection’s clothes and accessories for their avatars, such as jewelry, accessories, and watches from B.zero1, Divas’ Dream, and Serpenti.

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