Beauty brands like L’Oreal and Maybelline has entered the Augmented Reality World as majority of customers enter the Metaverse due to pandemic. L’Oreal L’Oreal led the charge by buying ModiFace, an AR specialist, in 2018 and using its patents to create a number of virtual try-on tools that consumers can experiment with across a number of their brands. and Maybelline worked with Poplar Studio for AR face filter to let people try on Halloween looks on Instagram and Snapchat.
