Premium tequila maker Patrón (owned by Barcardi) has partnered up with BlockBar.com to launch the world’s first luxury tequila NFT.
The 150 NFTs will provide ownership rights to the limited-edition Patrón Chairman’s Reserve physical bottles.
Patrón President and Global Chief Marketing Officer Kathy Parker said: “We’re thrilled to be working with BlockBar as the first tequila brand on the platform and for Patrón Tequila’s first-ever foray into the NFT market with the launch of Patrón Chairman’s Reserve. As one of the few brands that still makes tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”
