Asian pop superstar Jay Chou, his fashion brand Phantaci, and the blockchain platform, Ezek, jointly launched NFTs phantabears.
On 1 January, the 10,000 NFT pieces were all sold in less than 40 minutes and fetched US$10 million dollars. Each Phanta Bear sold for 0.26 Ether (ETH) – equivalent to nearly US$1,000 dollars. In the end, the total turnover amassed US$10 million dollars.
