When asked about the metaverse during Apple’s latest earnings call, CEO Tim Cook gave familiar responses, stating “we’re a company in the business of innovation” and “we have over 14,000 AR apps in the App Store.” He went on to say that Apple sees “a lot of potentials” in the space and is “investing accordingly”
None of this should come as a surprise considering Apple has long been bullish on augmented reality, with Cook once calling himself “AR fan number one.” What’s perhaps most notable about the response is that Cook never used the term “Metaverse.”
Apple has already been said to be working on a VR headset that could be released later this year, but don’t expect any “metaverse” talk when it arrives.
