An Apparel Brand GAP will launch NFTs today.


    The Gap is the latest clothing brand to jump on the NFT bandwagon by teaming up with InterPop to launch its first collection on Tezos.

    The San Francisco-headquartered retailer said it’s rolling out a gamified digital experience allowing customers to purchase a limited-edition Gap hoodie.

    Gap’s NFT collaboration is designed by Brandon Sines, the artist behind Frank Ape, a cartoon mythical creature, and will be built on the Tezos blockchain.

    Pieces can be purchased via the Gap NFT website and will go on sale Today. 13 for 2 XTZ each (about $9 at press time) until Jan. 15. There will be more Gap NFT drops throughout January, the firm said in a press release.


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