The Gap is the latest clothing brand to jump on the NFT bandwagon by teaming up with InterPop to launch its first collection on Tezos.
The San Francisco-headquartered retailer said it’s rolling out a gamified digital experience allowing customers to purchase a limited-edition Gap hoodie.
Gap’s NFT collaboration is designed by Brandon Sines, the artist behind Frank Ape, a cartoon mythical creature, and will be built on the Tezos blockchain.
Pieces can be purchased via the Gap NFT website and will go on sale Today. 13 for 2 XTZ each (about $9 at press time) until Jan. 15. There will be more Gap NFT drops throughout January, the firm said in a press release.