Adidas collaborates with Prada for the new NFT project.

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    Adidas and Prada have both encouraged their respective audiences to participate in the Open-Metaverse NFT initiative by submitting anonymous images and other digital assets. 3,000 of the community-sourced artworks will be minted as NFTs, which will then be assembled as tiles into a single mass-patchwork NFT. The strikingly unique piece is being designed by Zach Lieberman, a well-known creative coder and popular digital artist. The authors of the NFTs utilized in the mosaic will retain complete ownership rights over their individual NFT “tiles,” and participation in the user-generated initiative is free for both brands’ creative communities.

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